The concept  of “It’s All About Me” was born  July 2004 in a tiny 500 sq ft space as an “eclectic” gift and home décor shoppe. Today we enjoy a beautiful, spacious building on a busy corner in the quaint town of Hampden, MA. We have evolved into a fashion boutique filled to the brim with women’s clothing and fashion accessories to make a woman look and feel beautiful and updated with her style. Customers usually find their new outfits inspire compliments and wow their friends! 

Whether it’s an outfit for a whole new look, a unique scarf or a fashion accessory to spice up your wardrobe, we are happy to help you find just what you are looking for. We believe it’s important to give each customer the personal attention they need as well as the space they want to peruse the shop on their own.

Have a party to attend? Find the perfect hostess gift from wall decorations, candles, home accessories and even baby items - we have great gifts at every price point. We offer our special complimentary gift wrap too for the perfect presentation.


We are all about  providing a fun and enjoyable  shopping experience . One of our favorite parts of owning a women’s fashion boutique is  it allows us to get to know our customers and help them find clothing that fits well, feels good and looks fabulous. We love sharing a part of our customers’ lives having the privilege to outfit them for special family occasions and events. 

I never imagined I would find myself 11 years later owning this beautiful boutique and so blessed to have made so many wonderful friendships. I am truly very grateful to all our “It’s All About Me” girls and all our customers, returning and new.